What is a digital product? Your fix for a problem people keep having.
There are problems you've solved many times, at work or in your business. Other people are still stuck on them. A digital product packages how you solve it into something they can buy online and get straight away: a guide, a checklist, a template or a short video course. You make it once, and it sells again and again.
A problem people have+Your experience solving it=A digital product
Then it sells again tomorrow, and the day after, to the next person who needs it.
You know these. You just didn't call them digital products.
If you've ever paid for one of these, you've bought a digital product.
A PDF of a cook's best recipes, downloaded after you pay.
A ready-made Word document. You fill in your details.
An Excel sheet with the formulas already done for you.
Short videos you watch at your own pace, on your phone or laptop.
Five kinds of digital products. Each one solves a problem.
Guide or e-book
A PDF that explains how to do something, step by step.
The problem: "I want to buy a home, but I don't know where to start."
The product: "Buying your first home in South Africa: a step-by-step guide"
Checklist or workbook
Short, practical pages people fill in or tick off as they go.
The problem: "I've registered a business. What do I still need to sort out?"
The product: "The new business owner's SARS and CIPC checklist"
Template or spreadsheet
Ready-made documents people copy and use: contracts, plans, calculators.
The problem: "I'm hiring my first employee and don't have a contract."
The product: "Employment contract and onboarding templates for small businesses"
Video course
Short recorded lessons that teach a skill from start to finish.
The problem: "I keep getting interviews, but never the job."
The product: "Interview skills for graduates, in 6 short lessons"
Workshop or masterclass
A live online session, or a recording of one, that people pay to attend.
The problem: "I'm 50 and I'm not sure I've saved enough to retire."
The product: "A 90-minute Zoom workshop on retirement planning for 50-somethings"
What actually happens when someone buys.
This is the whole journey, from a stranger finding you to money in your account.
They see you
A short video or post of yours shows up on Instagram, Facebook, TikTok or LinkedIn.
They visit your page
One simple page explains what the product is, who it's for and what it costs.
They pay
By card or instant EFT, through a South African payment provider.
They get it
The product is emailed to them automatically, within seconds.
You get paid
The money is paid out to your bank account. Nobody has to post anything.
You don't need to build a website from scratch or know how to code. In the mentorship, we set up the shop, the payments and the automatic delivery with you, step by step.
Why people pay for what you know.
The information might be online somewhere. What people pay for is everything else.
You've put it all in one place, in the right order. No hours of searching.
It comes from someone who has actually done the work for years, not a random website.
South African rules, rand prices, local examples. Most of what's online isn't.
A template or checklist they can use today, not just advice to figure out.
Real digital products that sell.
One from a student, and three of our own.
Tumisho’s budgeting course
Lots of people struggle to see where their money goes. Tumisho was good at budgeting and knew how to get far more out of everyday banking apps than most people do. He didn’t want to show his face, so he made three short screen-recorded lessons, about 24 minutes in total. He sells the course for R599 and uses adverts to find buyers.
R599 × 100 sales = R59,900 in sales a month
He now makes more than 100 sales a month. That’s sales before adverts, fees and tax, not profit.
And three of ours. They’re made for content creators, because that’s who we’ve served for years. Yours will be made for the people in your field.
Creator Kickstart™
A 14-day PDF system: a daily plan, idea worksheets, hook examples and video scripts.
The Brand Deal Engine™
A playbook with message scripts, a pricing guide and a tracker spreadsheet.
Creator Business Engine™
Five recorded video modules, plus a vault of templates, calculators and trackers.
Each one was made once. Each one is still selling, delivered automatically, while we get on with our other work. See the numbers from one of our stores.
If you know your work, you already have a product in you.
Here are ideas for people in different fields. Find yours, or the one closest to it.
Turn the questions clients ask every February into a checklist they can buy.
Help new managers avoid the mistakes you've watched people make for years.
Package the contracts small businesses keep asking you to draft from scratch.
Sell the framework you use with clients, so more people can use it.
Help newer photographers stop undercharging, with the sums done for them.
Give families the plain-language guide you wish they'd had.
Record the lessons you've taught a hundred times, and sell them all year.
Teach what you learnt the hard way, in a paid online workshop.
Illustrative ideas to show what's possible. These aren't products made by our students.
You probably have a product in you if…
- People keep asking you the same questions.
- You've solved the same problem for clients or colleagues many times.
- You could explain how you do it, step by step.
- You've made your own checklists, templates or spreadsheets to do your job faster.
- You've thought, "I should write this down one day."
- A big following on social media
- To become an influencer, or dance on TikTok
- To know how to build a website or code
- To quit your job or close your business
Good questions to ask.
Do I need to be good with technology?
No. If you can send an email and use WhatsApp, you can do this. The shop, the payments and the automatic delivery are set up step by step, and in the mentorship we check it with you before you go live.
How do I get paid?
Your shop takes payment by card or instant EFT through a South African payment provider, and the money is paid out to your bank account.
Who sends the product to the buyer?
Nobody. It's sent automatically by email the moment they pay, day or night.
Will people really pay for something they could find online?
Yes. They pay for the time you save them, for knowledge they can trust, and for something made for South Africa that they can use straight away.
How much does a digital product sell for?
It depends on what it is and who it's for. A simple checklist or template might sell for a few hundred rand, and a full course for more. In the mentorship, we help you price yours.
Do I need lots of followers?
No. You need the right people to see you, not a big audience. We teach you how to reach them.
You've already solved a problem people will pay to fix. Let's package it.
In the mentorship, we help you pick your product, build it, set up your shop and find your first buyers, with 8 weeks of coaching and us checking your work.